Our Story
SofaFlow was born from a simple frustration: buying furniture online should be as enjoyable as sinking into a great sofa. We combine traditional craftsmanship with modern technology so you can discover, customise, and fall in love with every piece — from the comfort of your home.
Our Mission
Making furniture shopping delightful through technology & craftsmanship.
We believe your home deserves more than mass-produced filler. Every SofaFlow piece is designed to be lived on, leaned into, and loved for years. Our AI assistant Sofie helps you navigate styles, sizes, and fabrics in seconds — then our makers bring your choice to life with hands-on precision.
What We Stand For
Quality Craftsmanship
Every piece is designed in London and built to last. We partner with trusted makers who share our obsession with materials, joints, and finish.
Free UK Delivery
White-glove delivery to the room of your choice, anywhere in the UK. We unpack, assemble, and remove all packaging so you can sit back immediately.
120-Night Home Trial
Live with your furniture for up to 120 nights. If it does not feel right, we collect it free of charge and refund you in full — no quibbles.
Sustainable Practices
FSC-certified timber, water-based adhesives, and recyclable packaging as standard. We measure our footprint and publish it annually.
Visit Our Showroom
Touch the fabrics, test the comfort, and see every detail up close. Our London showroom is the best way to experience SofaFlow in person.
12 King Street
London, SW1Y 6QY
Mon – Sat: 9 am – 5:30 pm
Sun: 10 am – 4 pm
Ready to transform your home?
Browse sofas, dining tables, beds, and garden sets — all with free UK delivery and our 120-night home trial.
Explore Our Collections