Headless Shopify, done right
Your Shopify catalogue, payments, inventory, and checkout — all unchanged on deployment to your own Shopify. SofaFlow runs on showroom data. Your build connects to your live Shopify account.
Sub-1-second page loads · 4–6 weeks · Your Shopify, unchanged
Your furniture site shouldn't take 3 seconds to load a sofa
This is a live demo showroom. Every feature works — the page speed, the AI chat, the 3D + AR, the contact pipeline. Only the catalogue, reviews, and contact details are placeholder. Same Shopify you've got now — we replace only the front end. Same architecture behind MrBeast, FIGS, Gymshark, and Wayfair, delivered for your brand in 4–6 weeks.
100 SKUs or 100,000 — same stack, same speed. Every product indexed, every category crawlable.
What you're looking at right now
- Multi-category catalogue — sofas, dining, bedroom, outdoor — all indexed and shoppable
- Sofie — AI shop assistant (text + voice), trained on your catalogue, answers product questions, recommends combinations, captures leads
- Native Next.js 16 + React 19 stack — 100/100 across all four desktop Lighthouse categories (performance, accessibility, best practices, SEO), sub-3s LCP on mobile
- Convex real-time backend + Vercel edge hosting — scales from 100 to 100,000 sessions/day without architectural changes
What you'd get in 4-6 weeks
Sub-1-second performance
Standard Shopify themes load in 2-4 seconds. Our stack loads in under 1 second, every time. Every 100ms faster ≈ 1% conversion lift (Deloitte). Post-migration conversion lifts of 25-42% are the industry average.
Sofie AI, included
AI shop assistant (text + voice), trained on your catalogue. Recommends products, answers policy questions, captures leads. Included in the build — not a bolt-on.
Sub 1s
typical product page load
100/100
Lighthouse across all four desktop categories
25-42%
average conversion lift after headless migration
40-60%
smaller JavaScript bundle via React Server Components
Source: WeArePresta 2026 migration benchmarks. Lighthouse scores measured live on sofaflow.co.uk.
Receipts, not promises
Real Lighthouse scores, measured live
Google PageSpeed Insights, 15 April 2026. Not mockups. Run your own audit at pagespeed.web.dev.
Desktop100 · 100 · 100 · 100
Mobile90 · 100 · 100 · 100
Measured 16 April 2026, 02:18 BST · run it yourself →
For context: DFS mobile Lighthouse typically scores ~45, Sofology ~50, Wayfair UK ~55. SofaFlow runs a full AI chat + voice widget and still hits 90 on mobile and a perfect 100 across all four desktop categories — Performance, Accessibility, Best Practices and SEO.
Product-level tech showcase
See it in 3D. Try it in AR. Right in the browser.
Every interaction in this demo showroomis live — spin the Tanya, drop it in your room, ask Sofie anything. This is the actual front-end you'd be shipping.
Two of our headline recliners ship with full 3D viewers and in-home AR preview. Customers rotate the sofa, zoom into the stitching, and — on any modern iPhone or Android — tap “View in your room” to place the sofa at actual scale in their own living room. No app install. No login. Just tap and drag.
3D + ARThe Tanya Electric Recliner Set
Rotate the full 3-piece set in 3D. Tap the AR button on mobile to preview it in your customer's living room at actual scale.
Open product · rotate in 3D →
3D + ARThe Cinema Electric Recliner
Full 3D viewer with dual cup-holder detail. Perfect for showing customers exactly what the leather finish looks like up close — or dropping it virtually into their snug.
Open product · rotate in 3D →
AR preview works on iPhone (iOS 13+, Safari) and most Android phones (Chrome 81+). Every SKU in a full build can carry its own 3D model — priced per model.
The architecture that powers the world's fastest e-commerce brands
Headless commerce separates the storefront from the commerce engine. Shopify keeps doing what it's best at — payments, inventory, checkout. We replace the front end with something vastly superior.
Front end
Standard Shopify: Shopify Liquid themes
Headless: Custom Next.js / React application
Back end
Standard Shopify: Shopify
Headless: Shopify (unchanged)
Connection
Standard Shopify: Tightly coupled
Headless: Shopify Storefront API (GraphQL)
Hosting
Standard Shopify: Shopify's servers
Headless: Vercel edge network (100+ global locations)
Design freedom
Standard Shopify: Theme-constrained
Headless: Unlimited — pixel-perfect custom UI
Technology
Standard Shopify: Liquid (2006 templating language)
Headless: React 19 / TypeScript (2026 standard)
Page speed
Standard Shopify: 2-4 seconds
Headless: Under 1 second
SEO control
Standard Shopify: Limited
Headless: Complete
You don't lose Shopify. You gain a front end that's faster, more flexible, and architecturally superior — while keeping everything that makes Shopify the world's most trusted commerce platform.
This showroom site demonstrates the stack with placeholder catalogue data. Live Ampliflow builds connect directly to your Shopify Storefront API.
The same stack powers some of the world's biggest commerce brands
This isn't experimental technology. It's the architecture behind category leaders — now accessible to ambitious mid-market retailers.
MrBeast
shop.mrbeast.com · 300M+ subscribers
FIGS
NYSE: FIGS · $500M+ revenue · Next.js + Shopify Plus
Gymshark
£500M+ revenue · Custom React on Shopify Plus
Wayfair
World's largest online furniture retailer · Next.js front end
Nike
Custom Next.js front end
Headless commerce market: $1.7bn in 2025, projected $7bn+ by 2032. 64% of enterprise e-commerce has already adopted it.
Advanced chat · Voice · Lead aggregator
Sofie (or your preferred name) — a 24/7 AI shop assistant + lead aggregator, included
Sofie is a cutting-edge AI shopping assistant baked directly into the store — text and voice, on every page. She answers customer questions, recommends products, and — critically for retailers — quietly captures email addresses and UK phone numbers mid-conversation, delivering every lead straight to your inbox. She works around the clock: every weekend, every bank holiday, every 3am browse. Agencies typically charge £3,000–£8,000 for a stripped-down chat widget. With SofaFlow, Sofie is built in.
What Sofie does for your customers
- Answers product questions instantly — “Will this sofa fit through a Victorian door?”
- Recommends combinations — matching armchairs, rugs that fit, accessories that complete the room
- Explains delivery, finance, returns and warranty in plain English — no digging through policy pages
- Handles colour, fabric, size and stock queries without a staff member stepping in
- Hands-free voice mode for mobile shoppers — natural UK-accented conversation
- Guides the customer all the way from research to checkout
What Sofie does for you — the lead aggregator
- Captures email addresses mid-conversation — typed or spoken, with a tick-to-confirm card
- Captures UK phone numbers the same way — via voice or text
- Every lead posted straight to your inbox, CRM or Slack — in real time
- Full chat transcripts saved — see exactly what each customer asked, in their own words
- Trend data: which products generate the most questions, where shoppers drop off, what pricing objections look like
- Zero pop-ups, zero friction — captures happen naturally inside the conversation
Text chat
Streams answers in under 500ms. Trained on your catalogue, tone of voice, and returns policy.
Voice conversations
Natural UK-accented voice. Hands-free browsing for mobile shoppers — huge on-PDP engagement lift.
Lead capture built in
Captures email and UK phone during the conversation. Posts directly to your CRM, Slack, or inbox. Zero friction, zero pop-ups.
Try her now — tap the chat bubble in the bottom-right corner. Type, or tap the mic and speak.
Already selling elsewhere? We migrate you in.
We keep your catalogue, orders, customers, and SEO rankings. Only the front end changes. Zero downtime.
Shopify / Shopify Plus
Stay on Shopify — we replace only the front end. Your checkout, payments, apps, inventory all unchanged. Setup: 4 weeks.
WooCommerce / WordPress
We migrate your products, orders, and customers to Shopify, then build your Next.js storefront. SEO rankings preserved via 301 redirects. Setup: 5-6 weeks.
Magento / Adobe Commerce
Full migration handled. We map your attributes, categories, and custom fields. Historic orders and customer accounts preserved. Setup: 6 weeks.
BigCommerce / PrestaShop / custom
Running something else? Tell us what you have — we'll scope a migration path. Likely 4-8 weeks depending on complexity.
Any platform not listed — . We've migrated from nearly every stack.
Pricing
Full source code transferred on completion. You own the build. No vendor lock-in. Migrate away at any time.
Site Build
One-time build fee. No contract.
£9,995 £4,995
- 4-6 weeks delivery
- 50% upfront, 50% on completion
- Built on Ampliflow's enterprise-grade stack (Next.js, Convex, Vercel) plus our in-house AI chat + voice layer
- Full source code transferred — you own it
Marketing Retainer
Month-to-month. Cancel anytime. No contract tie-in.
£2,495/mo £1,695/mo
- 8 long-form articles/month for your first 6 months, then 4/month ongoing
- Social content — 12 posts/month across your chosen channels
- 2 email campaigns/month — copy, design, deliverability
- Monthly GSC + GA4 performance report
- Competitor tracking for 3 named competitors
- AI Search optimisation (GEO / AEO)
- Link building — 2-4 quality placements/month
- Sofie AI monitoring and recommendation tuning
- 1 A/B test/month on PDP or landing page
- Monthly 45-minute strategy call + Slack channel (4-hour response SLA, business hours)
Paid Ads Management
Multi-channel paid ads — Google, Meta, Pinterest, TikTok, LinkedIn.
From £795/month
- £795 / month — 1-2 channels
- £1,295 / month — 3 or more channels
- Campaign build, creative testing, weekly optimisation, monthly CAC + ROAS reporting
- No minimum ad spend — you set the budget
What's not included
New product photography and video. We'll use all your existing imagery wherever we can — in most cases there's nothing to reshoot.
Who is Ampliflow?
Ampliflow is an ecommerce development agency with global investment, building AI-first commerce experiences for retail brands. SofaFlow — the site you're on — is a live showroom for our stack, our design language, and our AI systems. Every line of code, every product page, every Sofie conversation was built by the Ampliflow team. Visit ampliflow.ai →
Ready to see this on your catalogue?
Your demo showroom — built on your brand, with your products, on your Shopify — in 4–6 weeks.
Send a single product URL — we'll rebuild it on the SofaFlow stack as a live preview, free of charge. 48-hour turnaround.