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Sub-1-second page loads · 5–8 weeks · Shopify, WooCommerce, Magento & more

Your furniture site shouldn't take 3 seconds to load a sofa

Everything you can click on this page is real — the speed, the AI chat, the 3D and AR, the contact form. Only the catalogue, reviews, and contact details are placeholder.

SofaFlow uses the same architecture as the world's top ecom sites: Wayfair, Gymshark, FIGS, and MrBeast — delivered for your brand in 5–8 weeks.

100 products or 100,000 — loads just as fast. Every product findable in Google, Bing, and AI search, every category a click away.

Whatever platform you're on — we've got you

Already on Shopify? We design and build a fully custom front-end around your brand. Your backend (catalogue, payments, checkout) stays untouched. On WooCommerce, Magento, BigCommerce, or a custom build? We migrate you to a fully custom, lightning-fast site — same 5–8 weeks, same price.

Shopify · WooCommerce · Magento · BigCommerce · Custom builds

What you're looking at right now

  • Multi-category catalogue — sofas, dining, bedroom, outdoor — all indexed and shoppable
  • Sofie — AI shop assistant (text + voice), trained on your catalogue. Answers product questions, recommends combinations, highlights current offers, notes special requirements, and captures leads — warming up prospects for a call-back from your team
  • Native Next.js 16 + React 19 stack — 100/100 across all four desktop Lighthouse categories (performance, accessibility, best practices, SEO), sub-3s LCP on mobile
  • Convex real-time backend + Vercel edge hosting — scales from 100 to 100,000 sessions/day without architectural changes

What you'd get in 5-8 weeks

Built for your platform

On Shopify, we keep your catalogue, payments, inventory, and checkout untouched — and design and build a fully custom front-end around your brand. On WooCommerce, Magento, BigCommerce, or custom, we migrate you over and rebuild your site from scratch. The switchover is seamless — zero downtime, SEO rankings preserved, your live catalogue online from launch day.

Sub-1-second performance

Standard ecommerce themes load in 2-4 seconds. Our stack loads in under 1 second, every time. Every 100ms faster ≈ 1% conversion lift (Deloitte). Post-migration conversion lifts of 25-42% are the industry average.

Sofie AI, included

AI shop assistant (text + voice), trained on your catalogue. Answers product questions, highlights current offers, notes special requirements, and captures leads for call-back by your team. Included in the build — not a bolt-on.

Sub 1s

typical product page load

100/100

Lighthouse across all four desktop categories

25-42%

average conversion lift after rebuild

40-60%

smaller JavaScript bundle via React Server Components

Source: WeArePresta 2026 migration benchmarks. Lighthouse scores measured live on sofaflow.co.uk.

Receipts, not promises

Real Lighthouse scores, measured live

Google PageSpeed Insights, 15 April 2026. Not mockups. Run your own audit at pagespeed.web.dev.

Desktop100 · 100 · 100 · 100
SofaFlow desktop PageSpeed Insights: Performance 100, Accessibility 100, Best Practices 100, SEO 100 — perfect score across all four categories
Mobile90 · 100 · 100 · 100
SofaFlow mobile PageSpeed Insights: Performance 90, Accessibility 100, Best Practices 100, SEO 100

Measured 16 April 2026, 02:18 BST · run it yourself →

For context: DFS mobile Lighthouse typically scores ~45, Sofology ~50, Wayfair UK ~55. SofaFlow runs a full AI chat + voice widget and still hits 90 on mobile and a perfect 100 across all four desktop categories — Performance, Accessibility, Best Practices and SEO.

Product-level tech showcase

See it in 3D. Try it in AR. Right in the browser.

Every interaction in this demo showroom is live — spin the Tanya, drop it in your room, ask Sofie anything. This is the actual front-end you'd be shipping.

Two of our headline recliners ship with full 3D viewers and in-home AR preview. Customers rotate the sofa, zoom into the stitching, and — on any modern iPhone or Android — tap “View in your room” to place the sofa at actual scale in their own living room. No app install. No login. Just tap and drag.

The Tanya Electric Recliner Set — 3D viewer and AR preview3D + AR

The Tanya Electric Recliner Set

Rotate the full 3-piece set in 3D. Tap the AR button on mobile to preview it in your customer's living room at actual scale.

Open product · rotate in 3D →

The Cinema Electric Recliner — 3D viewer and AR preview3D + AR

The Cinema Electric Recliner

Full 3D viewer with dual cup-holder detail. Perfect for showing customers exactly what the leather finish looks like up close — or dropping it virtually into their snug.

Open product · rotate in 3D →

AR preview works on iPhone (iOS 13+, Safari) and most Android phones (Chrome 81+). Every SKU in a full build can carry its own 3D model — priced per model.

The architecture that powers the world's fastest e-commerce brands

Headless commerce separates the storefront from the commerce engine. Shopify keeps doing what it's best at — payments, inventory, checkout. We replace the front end with something vastly superior.

Front end

Standard Shopify: Shopify Liquid themes

Headless: Custom Next.js / React application

Back end

Standard Shopify: Shopify

Headless: Shopify (unchanged)

Connection

Standard Shopify: Tightly coupled

Headless: Shopify Storefront API (GraphQL)

Hosting

Standard Shopify: Shopify's servers

Headless: Vercel edge network (100+ global locations)

Design freedom

Standard Shopify: Theme-constrained

Headless: Unlimited — pixel-perfect custom UI

Technology

Standard Shopify: Liquid (2006 templating language)

Headless: React 19 / TypeScript (2026 standard)

Page speed

Standard Shopify: 2-4 seconds

Headless: Under 1 second

SEO control

Standard Shopify: Limited

Headless: Complete

You don't lose Shopify. You gain a front end that's faster, more flexible, and architecturally superior — while keeping everything that makes Shopify the world's most trusted commerce platform: PCI-DSS Level 1 payments, 99.99% checkout uptime, built-in Klarna and Clearpay, and Shop Pay — the one-click checkout used by 150 million shoppers worldwide.

This showroom site demonstrates the stack with placeholder catalogue data. Live Ampliflow builds connect directly to your Shopify Storefront API.

The same stack powers some of the world's biggest commerce brands

This isn't experimental technology. It's the architecture behind category leaders — now accessible to ambitious mid-market retailers.

MrBeast

shop.mrbeast.com · 300M+ subscribers

FIGS

NYSE: FIGS · $500M+ revenue · Next.js + Shopify Plus

Gymshark

£500M+ revenue · Custom React on Shopify Plus

Wayfair

World's largest online furniture retailer · Next.js front end

Nike

Custom Next.js front end

Headless commerce market: $1.7bn in 2025, projected $7bn+ by 2032. 64% of enterprise e-commerce has already adopted it.

Advanced chat · Voice · Lead aggregator

Sofie (or your preferred name) — a 24/7 AI shop assistant + lead aggregator, included

Sofie is a cutting-edge AI shopping assistant baked directly into the store — text and voice, on every page. She answers customer questions, recommends products, and — critically for retailers — quietly captures phone numbers and email addresses mid-conversation, delivering every lead straight to your inbox. She works around the clock: every weekend, every bank holiday, every 3am browse. Development agencies can charge up to £2,000 for a chat interface as powerful as Sofie. With SofaFlow, she's included in the build.

What Sofie does for your customers

  • Answers product questions instantly — “Will this sofa fit through a Victorian door?”
  • Recommends combinations — matching armchairs, rugs that fit, accessories that complete the room
  • Explains delivery, finance, returns and warranty in plain English — no digging through policy pages
  • Handles colour, fabric, size and stock queries without a staff member stepping in
  • Hands-free voice mode for mobile shoppers — natural UK-accented conversation
  • Guides the customer all the way from research to checkout

What Sofie does for you — the lead aggregator

  • Captures email addresses mid-conversation — typed or spoken, with a tick-to-confirm card
  • Captures phone numbers the same way — via voice or text
  • Every lead posted straight to your inbox, CRM or Slack — in real time
  • Full chat transcripts saved — see exactly what each customer asked, in their own words
  • Trend data: which products generate the most questions, where shoppers drop off, what pricing objections look like
  • Zero pop-ups, zero friction — captures happen naturally inside the conversation

Text chat

Streams answers in under 500ms. Trained on your catalogue, tone of voice, and returns policy.

Voice conversations

Natural UK-accented voice. Hands-free browsing for mobile shoppers — huge on-PDP engagement lift.

Lead capture built in

Captures phone numbers and emails during the conversation. Posts directly to your CRM, Slack, or inbox. Zero friction, zero pop-ups.

Try her now — tap the chat bubble in the bottom-right corner. Type, or tap the mic and speak.

Already selling elsewhere? We migrate you in.

We keep your catalogue, orders, customers, and SEO rankings intact. Your front end is designed and built from scratch around your brand. Zero downtime on switch-over.

Shopify / Shopify Plus

Stay on Shopify — we design and build a fully custom front-end for your brand. Your checkout, payments, apps, and inventory remain untouched. Build time: 5-8 weeks (product catalogue size depending).

WooCommerce / WordPress

We migrate your products, orders, and customers to Shopify, then design and build your fully custom front-end. SEO rankings preserved via 301 redirects. Build time: 5-8 weeks (product catalogue size depending).

Magento / Adobe Commerce

Full migration handled — we map your attributes, categories, and custom fields, then design and build your fully custom front-end. Historic orders and customer accounts preserved. Build time: 5-8 weeks (product catalogue size depending).

BigCommerce / PrestaShop / custom

Running something else? Tell us what you have — we'll scope a full migration and custom build. Build time: 5-8 weeks (product catalogue size depending).

Any platform not listed — . We've migrated from nearly every stack.

Pricing

Full source code transferred on completion. You own the build. No vendor lock-in. Migrate away at any time.

Site Build

One-time build fee. No contract.

£9,995 £4,995

  • 5-8 weeks delivery
  • 50% upfront, 50% on completion
  • Built on Ampliflow's enterprise-grade stack (Next.js, Convex, Vercel) plus our in-house AI chat + voice layer
  • Full source code transferred — you own it

Marketing Retainer

Month-to-month. Cancel anytime. No contract tie-in.

£2,495/mo £1,695/mo

  • 8 long-form articles/month for your first 6 months, then 4/month ongoing
  • Social content — 12 posts/month across your chosen channels
  • 2 email campaigns/month — copy, design, deliverability
  • Monthly GSC + GA4 performance report
  • Competitor tracking for 3 named competitors
  • AI Search optimisation (GEO / AEO)
  • Link building — 2-4 quality placements/month
  • Sofie AI monitoring and recommendation tuning
  • 1 A/B test/month on PDP or landing page
  • Monthly 45-minute strategy call + Slack channel (4-hour response SLA, business hours)

Paid Ads Management

Multi-channel paid ads — Google, Meta, Pinterest, TikTok, LinkedIn.

From £795/month

  • £795 / month — 1-2 channels
  • £1,295 / month — 3 or more channels
  • Campaign build, creative testing, weekly optimisation, monthly CAC + ROAS reporting
  • No minimum ad spend — you set the budget

What's not included

New product photography and video. We'll use all your existing imagery wherever we can — in most cases there's nothing to reshoot.

Who is Ampliflow?

Ampliflow is an ecommerce development agency with global investment, building AI-first commerce experiences for retail brands. SofaFlow — the site you're on — is a live showroom for our stack, our design language, and our AI systems. Every line of code, every product page, every Sofie conversation was built by the Ampliflow team. Visit ampliflow.ai →

What's real on this site?

8 live features — every one is built. Some are running on our data, some are waiting on yours. Here's exactly what each needs to go live on your site.

Ready to see this on your catalogue?

Your demo showroom — built on your brand, with your products, live in 5–8 weeks.

Send a single product URL — we'll rebuild it on the SofaFlow stack as a live preview, free of charge. 48-hour turnaround.